Use historic foot traffic data to staff at optimum levels by time and day of week.
Compare performance of each team based on opportunity and conversion.
Schedule more personnel to peak selling times.
Set up incentive programs coordinated with increased foot traffic and opportunity.
Evaluate employee performance based upon actual conversion results.
Set internal benchmarks for foot traffic levels and patterns.
Review traffic and conversion levels of each store, compare and identify opportunities for improvement.
Use traffic trends to predict future sales. Use objective data to evaluate, internalize and focus on best practices for shopper conversion.
Forecast inventory levels based on foot traffic and conversion rates.
Establish shopper conversion rate averages for each store and compare throughout a area, by day of the week, by staffing level or by staff composition, by time period.
Measure the changes in foot traffic according to marketing campaigns, advertising or promotions
Use foot traffic and conversion to determine the effective duration of a marketing program
Evaluate whether marketing created “buying” traffic or “browsing” traffic
Conduct real estate evaluations and compare traffic between different locations.